🔎 Part design researcher, part data scientist, part digital subculture sleuth — I use empathy, technology, mixed methods and design thinking to understand and uncover hidden audience insight and needs.
🎓Strong foundation in quantitative and qualitative research methods — and contextual inquiry. Further developed through the integration of design methods and post-graduate research.
🧩 Dexterity and fluency with digital and all its pervasive ways. A willingness to experiment with new approaches and gather insights along the journey of a product.
👤 Empathy and curiosity about users coupled with a passion for improving people’s lives through design. A deep interest in how brands and organizations navigate innovation and design.
📲 Rapid prototyping and wireframing fluency using Figma, HTML/CSS, Photoshop, slides, storyboarding, decision mapping, and flow diagrams.
Project Manager, UX/UI Design and research for Scrapp using competitive analysis, generative research, social listening, literature review, user interviews, user personas, and heuristic analysis.
My skill-set is somewhat multidisciplinary. I completed a bachelor’s degree in media studies in 2010 with La Trobe University in Australia and a master’s degree in journalism with a postgraduate research thesis at Monash University (also in Aussieland) in 2017.
In 2020 I completed a professional certificate in UX design with the City University of New York and I continue to seek exposure to continuing education because I’m always learning.
“Adam was wonderful to work with. He was able to turn around high-quality work in a very short period of time. He was always ready, willing and able to try new things. He’s a beautiful designer and great at collaborative work. He fit in very well with our team for the short period of time we had him. We will miss him!”
“I had the pleasure of collaborating with Adam while working with the Economist Intelligence Unit. He is a highly creative thinker, and very knowledgeable of current technology and design trends. He is extremely dedicated and detailed in his work, especially in conducting research and articulating research insights into easy-to-follow presentations and reports through his mastery in storytelling. And most importantly, Adam is a wonderful teammate to work with and he earns my highest recommendation.”
“I had the distinct pleasure of working with Adam at Art & Motion while I was there as an artist agent. Adam uncovered new information about our users and designed ways for us to integrate it into planning and marketing activities. He is also dependable and extremely thoughtful in his approach to all aspects of his job. I highly recommend Adam and know that he will be an asset to any organization. I have no doubt that he will be a strong addition to any team.”