👋 Hello, I’m Adam, a curious researcher interested in humans, their relationships with technology, and the world around them
Adam Inglis – UX Design Researcher and Consultant
Adam
Inglis
Bio
Adam uses empathy, technology, mixed methods and design thinking to uncover hidden audience insight.
He has 10+ years of experience in product, marketing and research roles covering industries ranging news/media, ed-tech, healthcare, fashion, commercial art production, publishing, eCommerce, higher education and the private research sector.
Recent partnerships include:
Experience
- Session replays
- Heatmap analysis
- Survey design
- Heuristic UI analysis
- Web analytics and traffic analysis
- In-depth user interviews
- Information Architecture
- Thematic mapping and design thinking exercises
- User journey maps
- Mouse pattern behavior
- Social listening and digital ethnography
- Network mapping and analysis
- Persona definition
- Card sorting and tree jack exercises
- Generative research
- Academic literature review
- Competitive analysis
- Comparative analysis
Recent projects 👇
đź—ž News Media
Newsday
Mixed methods include:
- Session replays with mouse pattern behavior analysis
- Heatmap analysis
- On-site survey
- Persona constructions
- Heuristic UI analysis
- Web analytics and traffic analysis
- Competitive landscape analysis
- Comparative feature analysis
- In-depth user interviews
- Thematic affinity mapping
🛍 eCommerce / Fashion-Retail
Alembika
Mixed methods include:
- In-depth user interviewsÂ
- Heatmap analysis
- Customer survey
- Card sorting exercises
- Affinity mapping exercises
- Web traffic analysis
- Heuristic UI analysis
đź“š Publisher
HarperCollins
I Can Read! BookClub
Mixed and quantitative methods include:
- Social listening and digital ethnography
- Competitive landscape analysis
- Social network analysis
- Affinity mapping exercises
- Customer survey
🌎 Think-tank
Economist Intelligence Unit
Mixed methods include:
- In-depth user interviewsÂ
- Competitive landscape analysis
- Heuristic UI analysis
- Affinity mapping exercises
- Persona creation and user journey maps
đź—ť Non-profit interest group
AARP
Onboarding study
Quantitative methods include:
- Heatmap analysis
- Heuristic UI analysis
Designing with data and advocating for users
Adam holds a BA in Media Studies from La Trobe University, a MA in Journalism from Monash University, and a professional certificate in UX design from the City University of New York.
Nice things people said about working with me
Cara Shousterman
Director of technology training initiatives - LaGuardia Community College
“Adam was wonderful to work with. He was able to turn around high-quality work in a very short period of time. He was always ready, willing and able to try new things. He’s a beautiful designer and great at collaborative work. He fit in very well with our team for the short period of time we had him. We will miss him!”
Nazia Roushan
UX Designer
“I had the pleasure of collaborating with Adam while working with the Economist Intelligence Unit. He is a highly creative thinker, and very knowledgeable of current technology and design trends. He is extremely dedicated and detailed in his work, especially in conducting research and articulating research insights into easy-to-follow presentations and reports through his mastery in storytelling. And most importantly, Adam is a wonderful teammate to work with and he earns my highest recommendation.”
Nazia Roushan
UX Designer
“I had the pleasure of collaborating with Adam while working with the Economist Intelligence Unit. He is a highly creative thinker, and very knowledgeable of current technology and design trends. He is extremely dedicated and detailed in his work, especially in conducting research and articulating research insights into easy-to-follow presentations and reports through his mastery in storytelling. And most importantly, Adam is a wonderful teammate to work with and he earns my highest recommendation.”
Maria Hummel
Integrated Producer - Iris
“I had the distinct pleasure of working with Adam at Art & Motion while I was there as an artist agent. Adam uncovered new information about our users and designed ways for us to integrate it into planning and marketing activities. He is also dependable and extremely thoughtful in his approach to all aspects of his job. I highly recommend Adam and know that he will be an asset to any organization. I have no doubt that he will be a strong addition to any team.”​
Adam Inglis – UX/CX Design Researcher and Consultant